A/B Testing

Which of the following statements regarding A/B tests are true? Select all that apply.

They are always useful for testing any kind of change to your website.

You can use them to decide if a new version of a feature should be launched.

Companies can use them to test even the smallest changes, such as the color of a button.

You can use them to decide if you should add a new major feature to your website.

They’re a form of hypothesis testing.

SOLUTION:

You can use them to decide if a new version of a feature should be launched.
Companies can use them to test even the smallest changes, such as the color of a button.
You can use them to decide if you should add a new major feature to your website.
They’re a form of hypothesis testing.

QUIZ QUESTION: :

Choose the correct description for each of the following terms in an A/B test.

ANSWER CHOICES:

Term	Description
Experiment does equally or worse than the control
The old/current version of a feature being tested
Experiment does better than the control
Control does equally or worse than the experiment
The new version of a feature being tested
Control does better than the experiment

SOLUTION:

Term	Description
Experiment does equally or worse than the control
The old/current version of a feature being tested
Experiment does better than the control
The new version of a feature being tested